Saturday, May 18, 2013

LifeEcho Financial Model

One of the challenges Tom and I have faced is the LifeEcho financial model. Through prayer and wise council we decided LifeEcho needs to be a Religious Not for Profit, 501c3. We are in the application process at this point.Thankfully the government has provided a provision for fund raising from individuals while applications are in process (ours has been in process for 9 months now). We raised the money needed to develop and launch LifeEcho in the fall of 2012.

With the "launch phase" quickly approaching we are putting our financial model into place to provide the "fuel" needed to keep the LifeEcho engine running. We believe we have developed a healthy financial model that will provide a strong application for individuals and organizations. People are used to using Social Media for free. Most of the time revenue is generated via advertisements/sponsors and through upgraded services. In light of these trends we have developed a 3 pronged financial model:

1. Donations: Tax deductible donations have funded LifeEcho's development and will remain a fuel source moving forward.

2. Community Annual Subscriptions: All discipleship in LifeEcho takes place under the banner of "Community". We do this for a number of reasons: it's Biblical, accountability, security, oversight, growth of communities, connectedness in the Body of Christ (according to the "Gospel Coach" 60% of professing Christians do not attend a Church!!), discipleship training, organizations absorb the cost rather than individual users, etc. In order to create a "LifeEcho Community" organizations will pay a small annual fee. There is a free 30 day trail period before the payment is processed to ensure that a LifeEcho Community is right for you and your organization. Here are the costs associated with LifeEcho Communities:

  • $25/year Small Groups
  • $100/year <500 in weekly attendance
  • $250/year between 500-1000 in weekly attendance
  • $500/year between 1000-5000 in weekly atttendance
  • $1000/year >5,000 in weekly attendance


  • 3. Sponsorship/Advertising. LifeEcho will selectively promote approved resources that will provide LifeEcho users with tools that promote Discipleship. Promoted resources will include Christian Books, Blogs, Conferences, Bible Studies, etc.

    The aforementioned approach will provide a "free" service to individual users while creating a sustainable model that postures LifeEcho for Global growth, Lord willing. It's all about Jesus...so we are excited for whatever He wants to do with LifeEcho.

    Final thought...loving the freedom and peace that comes from walking with Jesus.

    No comments:

    Post a Comment